E-service quality competition through personalization under consumer privacy concerns

Electronic Commerce Research and Applications

Volumn 8, Issue 4, 2009, Pages 182-190

  Kim, Eunjin ^a   Lee, Byungtae ^b  

^a Kyonggi University   (South Korea)

^b Korea Advanced Institute of Science and Technology (KAIST)   (South Korea)

Author keywords

Analytical modeling; E service; Economic analysis; Firm strategy; Information privacy; Personalization; Service quality

Indexed keywords

ANALYTICAL MODELING; E-SERVICE; FIRM STRATEGY; INFORMATION PRIVACY; PERSONALIZATION; SERVICE QUALITY;

CUSTOMER SATISFACTION; ECONOMIC ANALYSIS; SALES;

INFORMATION USE;

EID: 68949144813     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2009.04.001     Document Type: Article

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