Conceptualising the influence of corporate image on country image

European Journal of Marketing

Volumn 45, Issue 11, 2011, Pages 1601-1641

  Lopez, Carmen ^a   Gotsi, Manto ^b   Andriopoulos, Constantine ^b  

^a BRUNEL UNIVERSITY   (United Kingdom)

^b CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Conceptual model; Corporate image; Country image; Country of origin

Indexed keywords

EID: 80455141492     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561111167315     Document Type: Article

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