Product-, corporate-, and country-image dimensions and purchase behavior: A multicountry analysis

Journal of the Academy of Marketing Science

Volumn 32, Issue 3, 2004, Pages 251-270

  Hsieh, Ming Huei ^a   Pan, Shan Ling ^b   Setiono, Rudy ^a,b  

^a YUAN ZE UNIVERSITY   (Taiwan)

^b NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Automotive; Brand image; Cross national study; Multilevel analysis

Indexed keywords

EID: 3042614960     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070304264262     Document Type: Review

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