Brand-country of origin (COO) knowledge and COO image: Investigation in an emerging franchise market

Journal of Product & Brand Management

Volumn 13, Issue 3, 2004, Pages 144-155

  Paswan, Audhesh K ^a   Sharma, Dheeraj ^a  

^a UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993093557     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420410538041     Document Type: Article

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