Towards a framework for managing corporate identity

European Journal of Marketing

Volumn 31, Issue 5-6, 1997, Pages 396-409

  Markwick, Nigel ^a   Fill, Chris ^b  

^a Research Management Consultant   (United Kingdom)

^b UNIVERSITY OF PORTSMOUTH   (United Kingdom)

Author keywords

Aerospace industry; Corporate image; Strategy

Indexed keywords

EID: 84986090703     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb060639     Document Type: Review

References (0)