Cross-national development and validation of an international business measurement scale: The COISCALE

International Business Review

Volumn 12, Issue 5, 2003, Pages 581-599

  Knight, Gary A ^a   Spreng, Richard A ^b   Yaprak, Attila ^c  

^a FLORIDA STATE UNIVERSITY   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

^c WAYNE STATE UNIVERSITY   (United States)

Author keywords

Country image; International business research; Reliability; Scale development; Validity

Indexed keywords

EID: 0042364990     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0969-5931(03)00077-5     Document Type: Article

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