Country equity and productcountry images: State-of-the-art in research and implications

Handbook of Research in International Marketing

Volumn , Issue , 2003, Pages 402-433

  Papadopoulos, Nicolas ^a   Heslop, Louise A ^a,b  

^a CARLETON UNIVERSITY   (Canada)

^b STATISTICS CANADA   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84896242936     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9781781950395.00032     Document Type: Chapter

References (76)

1. Aaker, David A. (1991), Managing Brand Equity, New York: Free Press.
2. Adler, Nancy J. and Susan Bartholomew (1992), 'Academic and Professional Communities of Discourse: Generating Knowledge on Transnational Human Resource Management', Journal of International Business Studies, 23 (3), 551-69.
3. Ahmed, Sadrudin A. and Alain d'Astous (1993), 'Cross-National Evaluation of Made-in Concept Using Multiple Cues', European Journal of Marketing, 27 (7), 39-52.
4. Ahmed, Sadrudin A., Alain d'Astous and M. El-adraoui (1994), 'Country-Of Origin Effects On Purchasing Managers' Product Perceptions', Industrial Marketing Management, 23 (4), 323-32.
5. Alden, Dana L. (1993), 'Product Trial and Country-of-Origin: An Analysis of Perceived Risk Effects', Journal of International Consumer Marketing, 6 (1), 7-26.
6. Baughn, Christopher C. and Attila Yaprak (1993), 'Mapping Country-of-Origin Research: Recent Developments and Emerging Avenues', in N. Papadopoulos and L. Heslop (eds), Product-Country Images: Impact and Role in International Marketing, Binghamton, NY: Haworth Press, pp. 89-116.
7. Baughn, Christopher C. and Attila Yaprak (1996), 'Economic Nationalism:Conceptual and Empirical Development', Journal of Political Psychology, 17 (4), 759-77.
8. Biljana, Juric, Tony Worsley and Tony Garrett (1996), 'Country of Origin Related Food Product Images', in J. Beracs, A. Bauer, and J. Simon (eds), Marketing for an Expanded Europe, Proceedings of the European Marketing Academy Budapest, Hungary, May, pp. 635-51.
9. Bilkey,Warren J. (1978), 'An Attempted Integration of the Literature on the Export Behavior of Firms', Journal of International Business Studies, (Spring/Summer), 33-46.
10. Bilkey, Warren J. and Erik B. Nes (1982), 'Country-of-Origin Effects on Product Evaluations', Journal of International Business Studies, 8 (Spring/Summer), 89-99.
11. Boddewyn, Jean J. (1981), 'Comparative Marketing: The First Twenty-five Years', Journal of International Business Studies, (Spring/Summer), 61-79.
12. Booth, Lawrence and Fred Heath (1990), 'Finance Research at Canadian Management and Administration Faculties', Canadian Journal of Administrative Sciences, 7 (4), 43-9.
13. Brodowski, Glen (1998), 'The Effects of Country of Design and Country of Assembly on Evaluative Beliefs About Automobiles and Attitudes Toward Buying them', Journal of International Consumer Marketing, 10 (3), 85-113.
14. Bruning, Edward R. (1997), 'Country of Origin, National Loyalty and Product Choice: The Case of International Air Travel', International Marketing Review, 14 (1), 59-73.
15. Brunner, James F., Alan B. Flaschner and Xiaogang Lou (1993), 'Images and Events: China Before and After Tiananmen Square', in N. Papadopoulos and L. Heslop (eds), Product-Country Images: Impact and Role in International Marketing, New York: International Business Press, pp. 379-400.
16. Chao, Paul and Pola Gupta (1995), 'Information Search and Efficiency of Consumer Choices of New Cars: Country-of-Origin Effects', International Marketing Review, 12 (6), 47-59.
17. Darling, John R. and Frederic B. Kraft (1996), 'Changes in Finnish Consumer Attitudes Toward the Products and Associated Marketing Practices of Various Selected Countries, 1975 to 1995', Finnish Journal of Business Economics, 44 (3), 227-42.
18. Douglas, Susan P. and C. Samuel Craig (1992), 'Advances in International Marketing', International Journal of Research in Marketing, 9 (4), 291-318.
19. Dzever, Sam and Pascale Quester (1999), 'Country-of-Origin Effects on Purchasing Agents' Product Perceptions: An Australian Perspective', Industrial Marketing Management, 28, 165-75.
20. Fenwick, Graham and Cameron Wright (2000), 'Effect of a Buy-National Campaign on Member Firm Performance', Journal of Business Research, 47, 135-45.
21. Fischer, Wolfgang Chr and Peter Byron (1995), Buy Australian Made, North Queensland, Australia: James Cook University.
22. Gold, John R. and Stephen V. Ward (eds) (1994), Place Promotion: The Use of Publicity and Marketing to Sell Towns and Regions, Chichester: John Wiley & Sons.
23. Hallberg, Annika (1996), 'Country-of-Origin Effects of Tourism: Foreign Travel and Product-Country Images', Nordisk Turisme i en Global sammenhæng, Udvalgte Papers fra det 4. Nordiske Forskersymposium, Copenhagen, October, pp. 149-65.
24. Han, Min C. (1989), 'Country image: Halo or Summary Construct?' Journal of Marketing Research, XXVI (May), 222-229.
25. Head, David (1992), 'Made in Germany': The Corporate Identity of a Nation London, UK: Hodder & Stoughton.
26. Heslop, Louise A. and Nicolas Papadopoulos (1993), 'But Who Knows Where or When': Reflections on the Images of Countries and Their Products', in N. Papadopoulos and L.A. Heslop (eds), Product-Country Images: Impact and Role in International Marketing, Binghamton, NY: Haworth Press, pp. 39-77.
27. Heslop, Louise A., Nicolas Papadopoulos and Margie Bourk (1998), 'An Inter-Regional and Inter-Cultural Perspective on Subcultural Differences in Product Evaluations', Canadian Journal of Administrative Sciences, 15 (2).
28. Heslop, L.A., N. Papadopoulos and the IKON Research Group (2000), 'Evidence of Home Country Bias in Evaluations of Products: A 15-Country Study', in Proceedings of the European Marketing Academy, Rotterdam, Netherlands,May.
29. Heslop, Louise A., Nicolas Papadopoulos, Melissa Dowdles, Marjorie Wall, John Liefeld and Deborah Compeau (forthcoming 2005), 'Who Controls the Purse Strings: A Study of Consumers' and Retail Buyers' Reactions in a NAFTA Environment', Journal of Business Research.
30. Hubbard, Raymond and J. Scott Armstrong (1994), 'Replications and Extensions in Marketing: Rarely Published But Quite Contrary', International Journal of Research in Marketing, 11, 233-48.
31. Jaffe, Eugene D. and Israel D. Nebenzahl (1993), 'Global Promotion of Country Image: Do the Olympics Count?', in N. Papadopoulos and L. Heslop (eds), Product-Country Images: Impact and Role in International Marketing, New York:International Business Press, pp. 433-52.
32. Jaffe, Eugene D. and Israel D. Nebenzahl (2001), National Image and Competitive Advantage, Copenhagen, Denmark: Copenhagen Business School Press.
33. Johansson, Johny K. (1993), 'Missing a Strategic Opportunity: Managers' Denial of Country-of-Origin Effects', in N. Papadopoulos and L. Heslop (eds), Product-Country Images: Impact and Role in International Marketing, Binghamton, NY:Haworth Press, pp. 77-86.
34. Johansson, Johny K. and Israel D. Nebenzahl (1987), 'Country-of-Origin, Social Norms and Behavioral Intentions', Advances in International Marketing, 2 (June), 65-79.
35. Katsikeas, Constantine S., Leonidas C. Leonidou and Neil A. Morgan (2000), 'Firm-Level Export Performance Assessment: Review, Evaluation, and Development', Journal of the Academy of Marketing Science, 28 (4), 493-511.
36. Kaynak, Erdener and S. Tamer Cavusgil (1983), 'Consumer Attitudes Towards Products of Foreign Origin: Do They Vary Across Product Classes?', International Journal of Advertising, 2 (April/June), 147-57.
37. Kotler, Philip, Donald H. Haider and Irving Rein (1993), Marketing Places:Attracting Investment,Industry,and Tourism to Cities,States,and Nations, New York, NY: Free Press.
38. Lee, Dongdae and Gopala Ganesh (1999), 'Effects of Partitioned Country Image in the Context of Brand Image and Familiarity', International Marketing Review, 16 (1), 18-39.
39. Leonidou, Leonidas C. and Constantine S. Katsikeas (1996), 'The Export Development Process: An Integrative Review of Empirical Models', Journal of International Business Studies, 27 (3), 517-51.
40. Li, Tiger and S. Tamer Cavusgil (1991), 'International Marketing: A Classification of Research Streams and Assessment of Their Development Since 1982', Summer Educators Conference Proceedings, Chicago, IL: American Marketing Association, pp. 592-607.
41. Li,Wai-Kwan, Kent B. Monroe and D.K.S. Chan (1994), 'The Effects of Countryof-Origin, Brand, and Price Information-A Cognitive-Affective Model of Buying Intentions', in Advances in Consumer Research, Association for Consumer Research, pp. 449-57.
42. Li, Zhan G., Shenzhao Fu and L. William Murray (1997), 'Country and Product Images: The Perceptions of Consumers in the People's Republic of China', Journal of International Consumer Marketing, 10 (1-2), 115-38.
43. Liefeld, John P. (1993), 'Consumer Use of Country-of-Origin Information in Product Evaluations: Evidence from Experiments', in N. Papadopoulos and L. Heslop (eds), Product-Country Images: Impact and Role in International Marketing, Binghamton, NY: Haworth Press, pp. 117-56.
44. Lim, Jeen-Su, William K. Darley and John Summers (1997), 'An Assessment of Demand Artefacts in Country-of-Origin Studies Using Three Alternative Approaches', International Marketing Review, 14 (4), 201-217.
45. Malhotra, Naresh K., James Agarwal and Mark Peterson (1996), 'Methodological Issues in Cross-cultural Marketing Research: A State-of-the-Art Review', International Marketing Review, 13 (5), 7-43.
46. Martin, Ingrid M. and Sevgin Eroglu (1993), 'Measuring a Multi-Dimensional Construct: Country Image', Journal of Business Research, 28 (3), 191-210.
47. Morrison, Alen J. and Andrew C. Inkpen (1991), 'An Analysis of Significant Contributions to the International Business Literature', Journal of International Business Studies, 22 (1), 143-153.
48. Nebenzahl, Israel D. and Eugene D. Jaffe (1993), 'Estimating Demand Functions from the Country-of-Origin Effect', in N. Papadopoulos and L. Heslop (eds), Product-Country Images: Impact and Role in International Marketing, Binghamton, NY:Haworth Press, pp. 159-78.
49. Nebenzahl, Israel D. and Eugene D. Jaffe (1996), 'Measuring the Joint Effect of Brand and Country Image in Consumer Evaluation of Global Products', International Marketing Review, 13 (4), 5-22.
50. Nebenzahl, Israel D., Eugene D. Jaffe and Shlomo Lampert (1997), 'Towards a Theory of Country Image Effect on Product Evaluation', Management International Review, 37 (1), 27-49.
51. Nes, Erik B. and Warren J. Bilkey (1993), 'A Multi-Cue Test of Country-of-Origin Theory', in N. Papadopoulos and L.A. Heslop (eds), Product-Country Images:Impact and Role in International Marketing, Binghampton, NY: International Business Press, pp. 179-95.
52. Nes, Erik B. and Pervez N. Ghauri (1998), 'Country of Origin Effects on Industrial Products Coming from Eastern Europe', Journal of East-West Business, 4 (1-2), 129-40.
53. Papadopoulos, Nicolas (1993), 'What Product and Country Images Are and Are Not', in N. Papadopoulos and L.A. Heslop (eds), Product-Country Images: Role and Implications for International Marketing, Binghampton, NY: Haworth Press, pp. 1-38.
54. Papadopoulos, Nicolas and Louise A. Heslop (eds), (1993), Product-Country Images: Role and Implications for International Marketing, Binghampton, NY:Haworth Press.
55. Papadopoulos, N. and L.A. Heslop (2000), 'Countries as Brands: Canadian Products Abroad', Ivey Business Journal, (November/December), 30-36.
56. Papadopoulos, Nicolas and Louise A. Heslop (2001), A Review, Analysis,and Consolidation of Research on the Business Image of Canada Among Investors and Others Abroad, Ottawa, ON: Branding Secretariat, Investment Partnerships Canada, Industry Canada.
57. Papadopoulos, N. and L.A. Heslop (2002), 'Country Equity and Country Branding: Problems and Prospects', Journal of Brand Management, 9 (4-5), 294-314.
58. Papadopoulos, N. and Philip J. Rosson (1999), 'Inventory and Analysis of Canadian Research and Scholarship in Exporting and International Marketing', Canadian Journal of Administrative Sciences, 16 (2), 77-94.
59. Papadopoulos, Nicolas, Louise A. Heslop and the IKON Research Group (2000), 'A Cross-National and Longitudinal Study of Product-Country Images with a Focus on the U.S. and Japan', Marketing Science Institute, Report 1-106.
60. Papadopoulos, Nicolas, Vijay M. Jog, Louise A. Heslop and Ritoo D'Souza (1997a), 'The Investment Climate in Canada: Foreign Investor Experiences and Perceptions', in S. Preece and P. Woodcock (eds), International Business, 18, St. John's, Nfld: Administrative Sciences Association of Canada, (June), 37-47.
61. Papadopoulos, Nicolas, Louise A. Heslop, Leslie Szamosi, Richard Ettenson and Gillian Sullivan-Mort (1997b), '"Czech Made" or Check Mate? An Assessment of the Competitiveness of East European Products', in V. Wong and V. Shaw (eds), Marketing: Progress, Prospects, Perspectives, Proceedings of the European Marketing Academy, Coventry, UK, May, pp. 993-1012.
62. Peterson, Robert A. and Alain J.P. Jolibert (1995), 'A Meta-Analysis of Countryof-Origin Effects', Journal of International Business Studies, 26 (4), 883-900.
63. Pierce, Barbara and Garnet Garven (1995), 'Publishing International Business Research: A Survey of Leading Journals', Journal of International Business Studies, 26 (1), 69-89.
64. Reid, Angus E. and Margaret M. Burns (1992), Canada and the World: An International Perspective on Canada and Canadians, Toronto, Canada: Angus Reid Group.
65. Reid, Stanley (1983), 'Export Research in a Crisis', in M.R. Czinkota (ed.), Export Promotion: The Public and Private Sector Interaction, New York, NY: Praeger, pp. 129-53.
66. Schaefer, A. (1997) 'Consumer Knowledge and Country of Origin Effects', European Journal of Marketing, 37, 56-72.
67. Schooler, Robert D. (1965), 'Product Bias in the Central American Common Market', Journal of Marketing Research, II (November), 394-7.
68. Sethi, S. Prakash and B. Elango (1995), 'Does "Country of Origin" Make a Difference in MNC Strategy Formulation and Implementation? An Exploratory Framework', Paper presented to the Academy of International Business, Seoul, S. Korea, November.
69. Sharma, Subhash, Terrence A. Shimp and Jeongshin Shin (1995), 'Consumer Ethnocentrism: A Test of Antecedents and Moderators', Journal of the Academy of Marketing Science, 23 (1), 26-37.
70. Shimp, Terrence A., Saeed Samiee and Thomas J. Madden (1993), 'Countries and Their Products: A Cognitive Structure Perspective', Journal of the Academy of Marketing Science, 21 (4), 323-30.
71. Tan, Chin T. and John U. Farley (1987), 'The Impact of Cultural Patterns on Cognition and Intention in Singapore', Journal of Consumer Research, 13 (March), 540-44.
72. Thomas, Anisya S., Oded Shenkar and Linda Clarke (1994), 'The Globalization of Our Mental Maps: Evaluating the Geographic Scope of JIBS Coverage', Journal of International Business Studies, 25 (4), 675-86.
73. Tse, David K. and Gerald J. Gorn (1993), 'An Experiment on the Salience of Country-of-Origin in the Era of Global Brands', Journal of International Marketing, 1 (1), 57-76.
74. Wang, C.K. and C. Lamb (1983), 'The Impact of Selected Environmental Forces Upon Consumers'Willingness to Buy Foreign Products', Journal of the Academy of Marketing Science, 11, 71-83.
75. Wayland, Jane P., David J. Urban and Dennis R. McDermott (1992), 'The Role of Proceedings in the Evaluation of Faculty Research Standards in AACSBAccredited Marketing Departments', in Summer Educators Proceedings, American Marketing Association, 3, 313-17.
76. Zhang, Yong (1997), 'Country-of-Origin Effect: The Moderating Function of Individual Difference in Information Processing', International Marketing Review, 14, 266-87.