Corporate social responsibility: A corporate marketing perspective

European Journal of Marketing

Volumn 45, Issue 9-10, 2011, Pages 1353-1364

  Hildebrand, Diogo ^a   Sen, Sankar ^a   Bhattacharya, C B ^b  

^a CITY UNIVERSITY OF NEW YORK   (United States)

^b EUROPEAN SCHOOL OF MANAGEMENT AND TECHNOLOGY   (Germany)

Author keywords

Consumer company identification; Corporate identity; Corporate marketing; Corporate social responsibility; Europe; Identity alignment; Marketing strategy; United States of America

Indexed keywords

EID: 80053085785     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561111151790     Document Type: Article

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