The consumer quest for authenticity: The multiplicity of meanings within the MG subculture of consumption

Journal of the Academy of Marketing Science

Volumn 34, Issue 4, 2006, Pages 481-493

  Leigh, Thomas W ^a   Peters, Cara ^b   Shelton, Jeremy ^c  

^a UNIVERSITY OF GEORGIA   (United States)

^b WINTHROP UNIVERSITY   (United States)

^c LAMAR UNIVERSITY   (United States)

Author keywords

Brand authenticity; Brand community; Brand heritage; Consumer subcultures; Existential authenticity; Subcultural capital

Indexed keywords

EID: 33748471754     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070306288403     Document Type: Review

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