Does it pay to be good?

MIT Sloan Management Review

Volumn 50, Issue 2, 2009, Pages

  Trudel, Remi ^a   Cotte, June ^a  

^a UNIVERSITY OF WESTERN ONTARIO   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67649128602     PISSN: 15329194     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (24)

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3. Bat- son and L.L. Shaw, "Evidence for Altruism: Toward a Pluralism of Prosocial Motives," Psychological Inquiry, 2, no. 2 (1991):107-122;
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6. E.H. Creyer and W.T. Ross, "The Influence of Firm Behavior on Purchase Intention: Do Consumers Really Care about Business Ethics?" Journal of Consumer Marketing 14, no. 6 (1997): 421-432;
7. J.W. Pracejus and G.D. Olsen, "The Role of Brand/Cause Fit in the Effectiveness of Cause-Related Marketing Campaigns," Journal of Business Research, 57 (2004): 635-640;
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12. Ibid.
13. D.A. Schuler and M.A. Cording, "A Corporate Social Performance-Corporate Financial Performance Behavioral Model for Consumers," Academy of Management Review31 (2006):540-558.
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15. J. Klein and N. Dawar, "Corporate Social Responsibility and Consumers' Attributions and Brand Evaluations in a Product-Harm Crisis," International Journal of Research in Marketing 21, no. 3 (2004): 203-217;
16. and D.R. Lichtenstein, M.E. Drumwright, and B.M. Braig, "The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits," Journal of Marketing 68, no. 4 (2004): 16-32.
17. Skowronski, "Negativity."
18. R. Ahluwalia, H.R. Unnava and R.E. Burnkrant, "The Moderating Role of Commitment on the Spillover Effect of Marketing Communications," Journal of Marketing Research 38, no. 4 (2001): 458-470.
19. Kahneman, "ProspectTheory"; Kahneman, "Choices"; and A.D. Gershoff, A. Mukherjee, and A. Muk-hopadhyay, "Few Ways to Love, But Many Ways to Hate: Attribute Ambiguity and the Positivity Effect in Agent Evaluation," Journal of Consumer Research 33 (March 2007): 499-505.
20. E.H. Creyer and W.T. Ross, "The Influence of Firm Behavior on Purchase Intention: Do Consumers Really Care about Business Ethics?" Journal of Consumer Marketing 14, no. 6 (1997): 421-432.
21. P. De Pelsmacker, L. Driesen and G. Rayp, "Do Consumers Care About Ethics? Willingness to Pay for Fair-Trade Coffee," The Journal of Consumer Affairs 39, no. 2 (2005): 363-385.
22. P. Auger, P. Burke, T.M. Devinney, and J.J. Louviere, "What Will Consumers Pay for Social Product Features?" Journal of Business Ethics, 42 (2003): 281-304.
23. J.W. Pracejus and G. D. Olsen, "The Role of Brand/Cause Fit in the Effectiveness of Cause-Related Marketing Campaigns," Journal of Business Research, 57 (2004): 635-640.
24. D.A. Schuler and M. Cording, "A Corporate Social Performance-Corporate Financial Performance Behavioral Model for Consumers," Academy of Management Review, 31 (2006): 540-558.