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Volumn 27, Issue 5, 2009, Pages 681-697

"Both sides now": Aligning external and internal branding for a socially responsible era

Author keywords

Brands; Corporate social responsibility; Marketing strategy; Stakeholder analysis

Indexed keywords


EID: 70349634034     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500910977890     Document Type: Article
Times cited : (43)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.