The trade-off between customer and technology orientations: Impact on innovation capabilities and export performance

Journal of International Marketing

Volumn 19, Issue 3, 2011, Pages 36-58

  Hortinha, Paula ^a,b   Lages, Carmen ^c   Lages, Luis Filipe ^b  

^a Jerónimo Martins   (Portugal)

^b NOVA SCHOOL OF BUSINESS AND ECONOMICS   (Portugal)

^c INSTITUTO UNIVERSITÁRIO DE LISBOA ISCTE IUL   (Portugal)

Author keywords

Customer orientation; Exporters; Innovation; Past performance; Technology orientation

Indexed keywords

EID: 80052842021     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.19.3.36     Document Type: Article

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