On what should firms focus in transitional economies? A study of the contingent value of strategic orientations in China

International Journal of Research in Marketing

Volumn 24, Issue 1, 2007, Pages 3-15

  Gao, Gerald Yong ^a   Zhou, Kevin Zheng ^b  

^a UNIVERSITY OF MISSOURI ST LOUIS   (United States)

^b Bennett)   (Hong Kong)

Author keywords

Business performance; China; Competitive environment; Strategic orientation

Indexed keywords

EID: 33847067440     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2006.09.004     Document Type: Article

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