On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets

Journal of the Academy of Marketing Science

Volumn 35, Issue 1, 2007, Pages 5-17

  Slater, Stanley F ^a   Hult, G Tomas M ^b   Olson, Eric M ^c  

^a Department of Environmental and Radiological Health Sciences   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

^c UNIVERSITY OF COLORADO   (United States)

Author keywords

Business strategy; Competitor orientation; Customer orientation; High tech; Market segments; Performance; Technology orientation

Indexed keywords

EID: 49549094367     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-006-0002-4     Document Type: Article

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