Success in high-technology markets: Is marketing capability critical?

Marketing Science

Volumn 18, Issue 4, 1999, Pages 547-568

  Dutta, Shantanu ^a   Narasimhan, Om ^a   Rajiv, Surendra ^b  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b UNIVERSITY OF CHICAGO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033233933     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.18.4.547     Document Type: Article

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