How elephants learn the new dance when headquarters changes the music: Three case studies on innovation strategy change

Journal of Product Innovation Management

Volumn 25, Issue 4, 2008, Pages 386-403

  Durmuşòlu, Serdar S ^a   McNally, Regina C ^b   Calantone, Roger J ^c   Harmancioglu, Nukhet ^d  

^a UNIVERSITY OF DAYTON   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

^c MICHIGAN STATE UNIVERSITY   (United States)

^d BILKENT UNIVERSITY   (Turkey)

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITIVE INTELLIGENCE; DECISION MAKING; INTERNATIONAL COOPERATION; PRODUCT LIABILITY; STRATEGIC PLANNING;

INNOVATION STRATEGY CHANGE; INTERNATIONAL CONGLOMERATE; NEW PRODUCT DEVELOPMENT (NPD); STRATEGIC BUSINESS UNITS (SBU);

PRODUCT DEVELOPMENT;

EID: 44149125305     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2008.00308.x     Document Type: Article

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