When does vertical coordination improve industrial purchasing relationships?

Journal of Marketing

Volumn 64, Issue 4, 2000, Pages 52-64

  Buvik, Arnt ^a   John, George ^a  

^a NONE

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EID: 0034359379     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.64.4.52.18075     Document Type: Article

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