Descriptive and evaluative attributes: What relevance to marketers?

Journal of Product & Brand Management

Volumn 9, Issue 6, 2000, Pages 415-435

  Hoek, Janet ^a   Dunnett, Jason ^a   Wright, Malcolm ^a   Gendall, Philip ^a  

^a MASSEY UNIVERSITY   (New Zealand)

Author keywords

Brands; Consumer behaviour; Product differentiation

Indexed keywords

EID: 84986159858     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420010356993     Document Type: Article

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