Do we really know how consumers evaluate brand extensions? Empirical generalizations based on secondary analysis of eight studies

Journal of Marketing Research

Volumn 38, Issue 4, 2001, Pages 494-500

  Bottomley, Paul A ^a   Holden, Stephen J S ^a  

^a NONE

Author keywords

[No Author keywords available]

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EID: 0035540606     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.38.4.494.18901     Document Type: Article

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