An empirical analysis of umbrella branding

Journal of Marketing Research

Volumn 35, Issue 3, 1998, Pages 339-351

  Erdem, Tülin ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032388671     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152032     Document Type: Article

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