Cultural differences in, and influences on, consumers' propensity to adopt innovations

International Marketing Review

Volumn 23, Issue 2, 2006, Pages 173-191

  Singh, Sangeeta ^a  

^a BI NORWEGIAN BUSINESS SCHOOL   (Norway)

Author keywords

Behaviour; Innovation; Interpersonal communications; National cultures

Indexed keywords

EID: 33645533101     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330610660074     Document Type: Article

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