Collaborating with customers to innovate: Conceiving and marketing products in the networking age

Collaborating with Customers to Innovate: Conceiving and Marketing Products in the Networking Age

Volumn , Issue , 2008, Pages

  Prandelli, Emanuela ^a   Sawhney, Mohanbir ^b   Verona, Gianmario ^b  

^a BOCCONI UNIVERSITY   (Italy)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79952435958     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Book

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