The coming battle for customer information.

Harvard business review

Volumn 75, Issue 1, 1997, Pages

  Hagel 3rd , J ^a   Rayport, J F ^a  

^a MCKINSEY AND COMPANY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; BEHAVIOR; CONSUMER; ECONOMICS; FINANCIAL MANAGEMENT; INFORMATION PROCESSING; INFORMATION SERVICE; INTERPERSONAL COMMUNICATION; ORGANIZATION AND MANAGEMENT; PRIVACY; UNITED STATES;

CONSUMER PARTICIPATION; DATA COLLECTION; INFORMATION SERVICES; MARKETING OF HEALTH SERVICES; NEGOTIATING; OWNERSHIP; POWER (PSYCHOLOGY); PRIVACY; UNITED STATES;

EID: 0030622127     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (0)