Marketing and Discontinuous Innovation: The Probe and Learn Process

California Management Review

Volumn 38, Issue 3, 1996, Pages 8-37

  Lynn, Gary S ^a   Morone, Joseph G ^a   Paulson, Albert S ^a  

^a NONE

Author keywords

[No Author keywords available]

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EID: 0030528170     PISSN: 00081256     EISSN: 21628564     Source Type: Journal    
DOI: 10.2307/41165841     Document Type: Article

References (52)

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12. See W. Abernathy and K.B. Clark, “Innovation: Mapping the Winds of Creative Destruction,” Research Policy, 4 (1985): 3-22
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14. See, for example, W.J. Abernathy and J.M. Utterback, “Patterns of Industrial Innovation,” in Readings in the Management of Innovations, 2nd edition (New York, NY: Ballinger Publishing Company, a subsidiary of Harper & Row Publishers, Inc., 1988)
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17. A notable exception is Rosenbloom and Cusumano, “Technical Pioneering and Competitive Advantage: The Birth of the VCR Industry,” California Management Review, 29/4 (Summer 1987): 51-76.
18. See also Joseph Morone, Winning in High-Tech Markets (Cambridge, MA: Harvard Business chool Press, 1993).
19. James Utterback, Mastering the Dynamics of Innovation (Cambridge, MA: Harvard Business School Press, 1995), p. 211.
20. 18.Gary Lynn, “Understanding Products and Markets for Radical Innovations,” Ph.D. dissertation, Rensselaer Polytechnic Institute, Troy, NY, 1993, pp. 15-62.
21. Interview with Charles Lucy (February 22, 1993).
22. See Rosenbloom and Cusumano, “Technical Pioneering and Competitive Advantage: The Birth of the VCR Industry,” California Management Review, 29/4 (Summer 1987): 51-76.
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26. J.B. Quinn, Strategies for Change (Homewood, IL: Irwin, 1980)
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28. Morone, Winning in High-Tech Markets (Cambridge, MA: Harvard Business chool Press, 1993)., p. 72.
29. Ira Magaziner and Mark Patinkin, The Silent War (New York, NY: Vintage Books, 1989), p. 275.
30. Morone, Winning in High-Tech Markets (Cambridge, MA: Harvard Business chool Press, 1993)., pp. 151-152.
31. See Philip Kotler, Marketing Management (Englewood Cliffs, NJ: Prentice-Hall, 1991), p. 262
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40. The first phase of the technology cycle is the “period of technological ferment,” the “era of ferment,” or the “preparadigmatic design phase.” Many product variations vie for acceptance and competitors fight aggressively over new versus existing technologies. The second phase begins when a dominant design emerges. The dominant design is the single product embodiment that establishes a standard in its class. Once it emerges, the industry undergoes a period of explosive growth. Well-known examples of dominant designs include: Ford's Model T, JVC's VHS video recorders, and IBM's PC. The dominant design phase leads to the third phase of the technology cycle, which is a period of incremental change. The focus in this phase shifts from product to process innovations. See Abernathy and Mastering the Dynamics of Innovation (Cambridge, MA: Harvard Business School Press, 1995), p. 211.
41. Abernathy, The Productivity Dilemma (Baltimore, MD: Johns Hopkins University Press, 1978)
42. Abernathy and Clark, “Innovation: Mapping the Winds of Creative Destruction,” Research Policy, 4 (1985): 3-22
43. Anderson and Tushman, “Technological Discontinuities and Dominant Designs: A Cyclical Model of Technological Change,” Administrative Science Quarterly, 35 (1990): 604-633.
44. D. Sahal, Patterns of Technological Innovation (Reading, MA: Addison-Wesley 1981)
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46. Michael Tushman and Lori Rosenkopf, “Organizational Determinants of Technological Change: Toward a Sociology of Technological Evolution,” in Robert Burgelman, Modesto Maidique, and Steven Wheelwright, eds., Strategic Management of Technology and Innovation (Chicago, IL: Irwin, 1996), p. 191
47. Utterback and Abernathy, Mastering the Dynamics of Innovation (Cambridge, MA: Harvard Business School Press, 1995), p. 211.
48. Anderson and Tushman, “Technological Discontinuities and Dominant Designs: A Cyclical Model of Technological Change,” Administrative Science Quarterly, 35 (1990): 604-633.
49. Jeffrey S. Young, Steve Jobs: The Journey is the Reward (Glenview, IL: Scott, Foresman and Company, 1988).
50. See Krista McQuade and Benjamin Gomes-Casseres, “Mips Computer Systems,” in Robert Burgelman, Modesto Maidique, and Steven Wheelwright, eds., Strategic Management of Technology and Innovation (Chicago, IL: Irwin 1996), pp. 259-274.
51. Morone, Winning in High-Tech Markets (Cambridge, MA: Harvard Business chool Press, 1993)., p. 150.
52. Donald Campbell and Julian Stanley, Experimental and Quasi-Experimental Designs for Research (Chicago, IL: Rand McNally, 1963), pp. 7-12.