The customer as co‐producer

European Journal of Marketing

Volumn 30, Issue 4, 1996, Pages 6-19

  Wikström, Solveig ^a  

^a STOCKHOLM UNIVERSITY   (Sweden)

Author keywords

Consumer marketing; Customer orientation; Customization; Organizational learning; Value

Indexed keywords

EID: 0011028223     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569610118803     Document Type: Article

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