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Volumn 17, Issue 2, 2000, Pages 99-109

Predictive power of Internet-based product concept testing using visual depiction and animation

(2)  Dahan, Ely a   Srinivasan, V a  

a NONE

Author keywords

[No Author keywords available]

Indexed keywords

ANIMATION; COMPUTER SIMULATION; CONCURRENT ENGINEERING; ELECTRONIC DATA INTERCHANGE; INTERNET; PRODUCT DESIGN; RAPID PROTOTYPING; VIRTUAL REALITY;

EID: 0033884155     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0737-6782(99)00029-6     Document Type: Article
Times cited : (179)

References (16)
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    • Conjoint analysis in marketing: New developments with implications for research and practice
    • Green, Paul E. and Srinivasan, V. Conjoint analysis in marketing: New developments with implications for research and practice. Journal of Marketing 54:3-19 (1990).
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    • Iansiti Marco. Shooting the rapids Managing product development in turbulent environments . California Management Review. 38:1995;37-58.
    • (1995) California Management Review , vol.38 , pp. 37-58
    • Iansiti, M.1
  • 6
    • 0010704263 scopus 로고    scopus 로고
    • Unpublished doctoral thesis, Harvard Graduate School of Business Administration
    • Klein, Lisa. Creating Virtual Experiences in the New Media. Unpublished doctoral thesis, Harvard Graduate School of Business Administration, 1998.
    • (1998) Creating Virtual Experiences in the New Media
    • Klein, L.1
  • 7
    • 13244274392 scopus 로고    scopus 로고
    • Leverage the Web's research capabilities
    • (April 13
    • Mosley-Matchett, J.D. Leverage the Web's research capabilities. Marketing News 32 (April 13, 1998).
    • (1998) Marketing News , vol.32
    • Mosley-Matchett, J.D.1
  • 10
    • 0031502498 scopus 로고    scopus 로고
    • Integrated product design for marketability and manufacturing
    • Srinivasan V., Lovejoy William S., Beach David. Integrated product design for marketability and manufacturing. Journal of Marketing Research. 34:1997;154-163.
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    • Srinivasan, V.1    Lovejoy, W.S.2    Beach, D.3
  • 12
    • 0032093607 scopus 로고    scopus 로고
    • Managing experimentation in the design of new products
    • Thomke Stefan H. Managing experimentation in the design of new products. Management Science. 44:1998;743-762.
    • (1998) Management Science , vol.44 , pp. 743-762
    • Thomke, S.H.1
  • 16
    • 0032166213 scopus 로고    scopus 로고
    • Verbal versus realistic pictorial representations for including design-attributes in conjoint analysis
    • Vriens Marco, Loosschilder Gerard H., Rosbergen Edward, Wittink Dick R. Verbal versus realistic pictorial representations for including design-attributes in conjoint analysis. Journal of Product Innovation Management. 15:1998;455-467.
    • (1998) Journal of Product Innovation Management , vol.15 , pp. 455-467
    • Vriens, M.1    Loosschilder, G.H.2    Rosbergen, E.3    Wittink, D.R.4


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.