Relational norms in interfirm exchanges: From transactional cost economics to the service-dominant logic

Journal of Business-to-Business Marketing

Volumn 17, Issue 4, 2010, Pages 365-405

  Paulin, Michèle ^a   Ferguson, Ronald J ^a  

^a Canada   (Canada)

Author keywords

Commitment; Ethical exchanges; Exchange performance; Operant resources; Reciprocal service provision; Trust; Value co creation

Indexed keywords

EID: 78649865874     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1080/10517120903574615     Document Type: Article

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