Method issues in the measurement of relational norms

Journal of Business Research

Volumn 60, Issue 5, 2007, Pages 556-565

  Blois, Keith J ^a   Ivens, Bjoern S ^b  

^a UNIVERSITY OF OXFORD   (United Kingdom)

^b UNIVERSITY OF LAUSANNE   (Switzerland)

Author keywords

Business to business marketing; Measurement; Norms; Relationship marketing

Indexed keywords

EID: 34047095835     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2007.01.011     Document Type: Article

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