Do exchange hazards always foster relational governance? An empirical test of the role of communication

International Journal of Research in Marketing

Volumn 23, Issue 1, 2006, Pages 63-77

  Sheng, Shibin ^a   Brown, James R ^b   Nicholson, Carolyn Y ^c   Poppo, Laura ^d  

^a ADELPHI UNIVERSITY   (United States)

^b WEST VIRGINIA UNIVERSITY   (United States)

^c STETSON UNIVERSITY   (United States)

^d VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

Communication; Exchange hazards; Marketing channel; Relational governance

Indexed keywords

EID: 33645002650     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2006.01.006     Document Type: Article

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