An investigation of relationalism across a range of marketing relationships and alliances

Journal of Business Research

Volumn 35, Issue 2, 1996, Pages 139-151

  Young, Joyce A ^a   Gilbert, Faye W ^b   McIntyre, Faye S ^b  

^a INDIANA STATE UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030075397     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/0148-2963(95)00055-0     Document Type: Article

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