Enhancing alliance performance: The effects of contractual-based versus relational-based governance

Journal of Business Research

Volumn 59, Issue 8, 2006, Pages 896-905

  Lee, Yikuan ^a   Cavusgil, S Tamer ^b  

^a SAN FRANCISCO STATE UNIVERSITY   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Alliance performance; Contracts; Contractual based governance; Governance structure; International business; Relational theory; Relational based governance

Indexed keywords

EID: 33745186264     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.03.003     Document Type: Article

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