B2B is not an Island!

Journal of Business and Industrial Marketing

Volumn 24, Issue 5, 2009, Pages 337-350

  Gummesson, Evert ^a   Polese, Francesco ^b  

^a STOCKHOLM UNIVERSITY   (Sweden)

^b UNIVERSITY OF CASSINO AND SOUTHERN LAZIO   (Italy)

Author keywords

Case study research; Many to many marketing; Network theory; Service science; Service dominant logic

Indexed keywords

EID: 70349613932     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620910966228     Document Type: Article

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