The influence of complementarity, compatibility, and relationship capital on alliance performance

Journal of the Academy of Marketing Science

Volumn 29, Issue 4, 2001, Pages 358-373

  Sarkar, M B ^a,b   Echambadi, Raj ^a   Tamer Cavusgil, S ^b   Aulakh, Preet S ^c  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

^c TEMPLE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 23044528602     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/03079450094216     Document Type: Article

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