External effectiveness of service management: A study of business-to-business relationships in Mexico, Canada and the USA

International Journal of Service Industry Management

Volumn 10, Issue 5, 1999, Pages 409-429

  Paulin, Michèle ^a   Ferguson, Ronald J ^b   Alvarez Salazar, Ana Maria ^c  

^a Gina Cody School of Engineering and Computer Science   (Canada)

^b UNIVERSITÉ DE MONTRÉAL   (Canada)

^c NONE

Author keywords

Banking; Corporate culture; Cross cultural management; Customer satisfaction; Relationship marketing; Value

Indexed keywords

EID: 0033480834     PISSN: 09564233     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564239910288950     Document Type: Article

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