Understanding the influence of corporate social responsibility on corporate identity, image, and firm performance

Management Decision

Volumn 48, Issue 10, 2010, Pages 1469-1492

  Arendt, Sebastian ^a   Brettel, Malte ^a  

^a RWTH AACHEN UNIVERSITY   (Germany)

Author keywords

Corporate identity; Corporate image; Philanthropy; Social responsibility

Indexed keywords

EID: 78649273479     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251741011090289     Document Type: Article

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