Extending the competitive marketing strategy paradigm: The role of strategic reference points theory

Journal of the Academy of Marketing Science

Volumn 27, Issue 4, 1999, Pages 442-454

  Shoham, Aviv ^a   Fiegenbaum, Avi ^a  

^a TECHNION ISRAEL INSTITUTE OF TECHNOLOGY   (Israel)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 24744463007     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070399274004     Document Type: Article

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