Corporate reputation, stakeholders and the social performance-financial performance relationship

European Journal of Marketing

Volumn 39, Issue 9-10, 2005, Pages 1184-1198

  Neville, Benjamin A ^a   Bell, Simon J ^b   Mengüç, Bülent ^c  

^a UNIVERSITY OF MELBOURNE   (Australia)

^b UNIVERSITY OF CAMBRIDGE   (United Kingdom)

^c BROCK UNIVERSITY   (Canada)

Author keywords

Business ethics; Corporate image; Financial performance; Stakeholder analysis

Indexed keywords

EID: 25844454857     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510610798     Document Type: Article

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