Effects of configuration and exposure levels on responses to web advertisements

Journal of Advertising Research

Volumn 43, Issue 2, 2003, Pages 217-227

  Chandon, Jean Louis ^a   Chtourou, Mohamed Saber ^b   Fortin, David R ^c  

^a AIX MARSEILLE UNIVERSITY   (France)

^b UNIVERSITÉ PARIS EST CRÉTEIL   (France)

^c UNIVERSITY OF CANTERBURY   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33644907211     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.1017/S0021849903030228     Document Type: Review

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