Application of data mining techniques for customer lifetime value parameters: A review

International Journal of Business Information Systems

Volumn 6, Issue 4, 2010, Pages 514-529

  Aeron, Harsha ^a   Kumar, Ashwani ^a   Janakiraman, M ^b  

^a INDIAN INSTITUTE OF MANAGEMENT   (India)

^b INDIAN INSTITUTE OF MANAGEMENT CALCUTTA   (India)

Author keywords

ANN; Artificial neural networks; Cecision trees; CLV; CRM; Customer lifetime value; Customer relationship management; Data mining; DM; DT; FL; Fuzzy logic; GA; Genetic algorithms

Indexed keywords

EID: 77957672933     PISSN: 17460972     EISSN: 17460980     Source Type: Journal    
DOI: 10.1504/IJBIS.2010.035744     Document Type: Review

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