Data mining research for customer relationship management systems: A framework and analysis

International Journal of Business Information Systems

Volumn 3, Issue 5, 2008, Pages 549-565

  Sharma, Sarika ^a   Goyal, D P ^b   Mittal, R K ^c  

^a Apeejay School of Management   (India)

^b Institute of Management Education   (India)

^c GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY   (India)

Author keywords

CRM systems; Customer Relationship Management systems; Data mining; Data quality; Evaluation implementation

Indexed keywords

EID: 44949224493     PISSN: 17460972     EISSN: 17460980     Source Type: Journal    
DOI: 10.1504/IJBIS.2008.018605     Document Type: Article

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