Data Mining for Direct Marketing: Problems and Solutions

Proceedings of the 4th International Conference on Knowledge Discovery and Data Mining, KDD 1998

Volumn , Issue , 1998, Pages 73-79

  Ling, Charles X ^a   Li, Chenghui ^a  

^a UNIVERSITY OF WESTERN ONTARIO   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

ARTIFICIAL INTELLIGENCE; COMMERCE; INSURANCE; LEARNING SYSTEMS; MARKETING;

CLASS DISTRIBUTIONS; DIRECT MARKETING; EFFECTIVE TOOL; INSURANCE COMPANIES; MARKETING IS; PREDICTIVE ACCURACY; PROBLEMS AND SOLUTIONS; RESPONSE RATE; RETAIL INDUSTRY; SPECIFIC PROBLEMS;

DATA MINING;

EID: 85161651554     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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