An LTV model and customer segmentation based on customer value: A case study on the wireless telecommunication industry

Expert Systems with Applications

Volumn 26, Issue 2, 2004, Pages 181-188

  Hwang, Hyunseok ^a   Jung, Taesoo ^a   Suh, Euiho ^a  

^a Pohang University of Science and Technology (POSTECH)   (South Korea)

Author keywords

Customer churn; Customer segmentation; Customer value; Data mining; Lifetime value

Indexed keywords

COSTS; CUSTOMER SATISFACTION; DATA MINING; MANAGEMENT; MARKETING; PROBABILITY; SALES;

CUSTOMER SEGMENTATION; LIFETIME VALUE (LTV);

WIRELESS TELECOMMUNICATION SYSTEMS;

EID: 0347592341     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0957-4174(03)00133-7     Document Type: Article

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