Using ai techniques in the grocery industry: Identifying the customers most likely to defect

International Review of Retail, Distribution and Consumer Research

Volumn 14, Issue 3, 2004, Pages 295-308

  Casabayó, Mònica ^a   Agell, Núria ^a   Aguado, Juan Carlos ^b  

^a ESADE BUSINESS SCHOOL   (Spain)

^b UNIVERSITAT POLITÈCNICA DE CATALUNYA   (Spain)

Author keywords

Artificial intelligence; Customer behaviour; Fuzzy logic; Learning algorithm; Retailing; Segmentation

Indexed keywords

EID: 34548494485     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960410001678426     Document Type: Article

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