Bayesian neural network learning for repeat purchase modelling in direct marketing

European Journal of Operational Research

Volumn 138, Issue 1, 2002, Pages 191-211

  Baesens, Bart ^a   Viaene, Stijn ^a   Van Den Poel, Dirk ^b   Vanthienen, Jan ^a   Dedene, Guido ^a  

^a UNIVERSITY OF LEUVEN   (Belgium)

^b GHENT UNIVERSITY   (Belgium)

Author keywords

Bayesian learning; Input ranking; Marketing; Neural networks; Response modelling

Indexed keywords

COMPUTER SIMULATION; LEARNING SYSTEMS; MARKETING;

BAYESIAN NEURAL NETWORKS; DIRECT MARKETING;

NEURAL NETWORKS;

EID: 0036532641     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0377-2217(01)00129-1     Document Type: Article

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