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Volumn 3, Issue 3, 2001, Pages 205-219

Targeting Customers with Statistical and Data-Mining Techniques

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[No Author keywords available]

Indexed keywords


EID: 84990328152     PISSN: 10946705     EISSN: None     Source Type: Journal    
DOI: 10.1177/109467050133002     Document Type: Article
Times cited : (43)

References (21)
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    • A Dynamic Model of the Duration of the Customer’s Relationship with a Continuous Service Provider: The Role of Satisfaction
    • Bolton, Ruth (1998), “A Dynamic Model of the Duration of the Customer’s Relationship with a Continuous Service Provider: The Role of Satisfaction,” Marketing Science, 17, 1-1, 45-65.
    • (1998) Marketing Science , vol.17 , pp. 45-65
    • Bolton, R.1
  • 5
    • 0033247750 scopus 로고    scopus 로고
    • A Dynamic Model of Customer’ Usage of Services: Usage as an Antecedent and Consequence of Satisfaction
    • Bolton, Ruth and Katherine Lemon (1999), “A Dynamic Model of Customer’ Usage of Services: Usage as an Antecedent and Consequence of Satisfaction,” Journal of Marketing Research, 36 (May), 171-186.
    • (1999) Journal of Marketing Research , vol.36 , Issue.May , pp. 171-186
    • Bolton, R.1    Lemon, K.2
  • 9
    • 0024880831 scopus 로고
    • Multilayer Feedforward Networks Are Universal Approximators
    • Hornick, Kurt, Maxwell Stinchcombe, and Halbert White (1989), “Multilayer Feedforward Networks Are Universal Approximators,” Neural Networks, 2, 359-366.
    • (1989) Neural Networks , vol.2 , pp. 359-366
    • Hornick, K.1    Stinchcombe, M.2    White, H.3
  • 12
    • 0005147951 scopus 로고
    • Application for the Lifetime Value Model in Modern Newspaper Publishing
    • Keane, Timothy J. and Paul Wang (1995), “Application for the Lifetime Value Model in Modern Newspaper Publishing,” Journal of Direct Marketing, 9 (Spring), 59-66.
    • (1995) Journal of Direct Marketing , vol.9 , Issue.Spring , pp. 59-66
    • Keane, T.J.1    Wang, P.2
  • 18
    • 84990335797 scopus 로고
    • Getting to the Bottom of Lifetime Value
    • Schell, Ernest (1990), “Getting to the Bottom of Lifetime Value,” Catalog Age, 7 (8), 67-70.
    • (1990) Catalog Age , vol.7 , Issue.8 , pp. 67-70
    • Schell, E.1
  • 19
    • 1442325870 scopus 로고    scopus 로고
    • Regaining Service Customers
    • Strauss, Bernd and Christian Friege (1999), “Regaining Service Customers,” Journal of Service Research, 1 (4), 347-361.
    • (1999) Journal of Service Research , vol.1 , Issue.4 , pp. 347-361
    • Strauss, B.1    Friege, C.2
  • 21
    • 0030548125 scopus 로고    scopus 로고
    • The Behavioral Consequences of Service Quality
    • Zeithaml, Valerie, Leonard L. Berry, and A. Parasuraman (1996), “The Behavioral Consequences of Service Quality,” Journal of Marketing, 60 (April), 31-46.
    • (1996) Journal of Marketing , vol.60 , Issue.April , pp. 31-46
    • Zeithaml, V.1    Berry, L.L.2    Parasuraman, A.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.