Explaining consumer choice through neural networks: The stacked generalization approach

European Journal of Operational Research

Volumn 146, Issue 3, 2003, Pages 650-660

  Hu, Michael Y ^a   Tsoukalas, Christos ^b  

^a KENT STATE UNIVERSITY   (United States)

^b m Tier Consulting Inc   (United States)

Author keywords

Consumer behavior; Neural networks

Indexed keywords

CUSTOMER SATISFACTION; INDUSTRIAL RESEARCH; INFORMATION DISSEMINATION; MARKETING;

CONSUMER BEHAVIOR;

NEURAL NETWORKS;

EID: 0037401696     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0377-2217(02)00368-5     Document Type: Article

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