Applying data mining to telecom churn management

Expert Systems with Applications

Volumn 31, Issue 3, 2006, Pages 515-524

  Hung, Shin Yuan ^a   Yen, David C ^b   Wang, Hsiu Yu ^a  

^a NATIONAL CHUNG CHENG UNIVERSITY   (Taiwan)

^b MIAMI UNIVERSITY   (United States)

Author keywords

Churn management; Data mining; Decision tree; Neural network; Wireless telecommunication

Indexed keywords

CUSTOMER SATISFACTION; DECISION THEORY; MOBILE TELECOMMUNICATION SYSTEMS; NEURAL NETWORKS;

BILLING INFORMATION; CHURN MANAGEMENT; CUSTOMER DEMOGRAPHICS; DECISION TREE; WIRELESS TELECOMMUNICATION;

DATA MINING;

EID: 33744831465     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2005.09.080     Document Type: Article

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