Service failure and recovery in a strategic airline alliance context: Interplay of locus of service failure and social identity

Journal of Travel and Tourism Marketing

Volumn 27, Issue 6, 2010, Pages 547-564

  Weber, Karin ^a   Sparks, Beverley ^b  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^b GRIFFITH UNIVERSITY   (Australia)

Author keywords

Alliances; Locus of causality; Service failure; Social identity

Indexed keywords

EID: 77956832430     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2010.507137     Document Type: Article

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