Loyalty marketing and frequent flyer programmes: Attitudes and attributes of corporate travellers

Journal of Vacation Marketing

Volumn 9, Issue 1, 2003, Pages 17-34

  Whyte, Randall ^a  

^a Adelaide Institute of TAFE   (Australia)

Author keywords

Australia; corporate travellers; frequent flyer programmes (FFPs); loyalty marketing; relationship marketing

Indexed keywords

EID: 21244432216     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676670200900102     Document Type: Article

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