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Volumn 28, Issue 1, 2004, Pages 3-20

Customer Choice: A Preemptive Strategy to Buffer the Effects of Service Failure and Improve Customer Loyalty

Author keywords

choice; foreseeability; loyalty; relevant information; service failure

Indexed keywords


EID: 24344461971     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/1096348003255438     Document Type: Article
Times cited : (31)

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